Overview
The Bachelor of Science in Digital Business Management is a comprehensive and forward-thinking undergraduate program designed to equip students with the skills and knowledge necessary to excel in the rapidly evolving landscape of digital business.
This program combines essential business principles with cutting-edge technology and digital strategies, preparing graduates to thrive in industries where digital transformation is a key driver of success.
The curriculum of the program is carefully crafted to provide a balanced blend of business, technology, and management courses. Students will engage in a combination of core, elective, and experiential learning opportunities, enabling them to develop a well-rounded skill set.
The program provides students with a solid understanding of business principles and specialized courses focusing on the integration of digital technologies and strategies into various aspects of business operations. Topics include digital marketing, e-commerce, data analytics, information systems, digital entrepreneurship, and more.
Overall, the program prepares students to navigate the complexities of digital business, leveraging technology and innovation to drive success and make strategic decisions in today's dynamic global marketplace.
Admission Criteria
- A recognized general education diploma or its equivalent
- Students joining MCBS must go through an English placement test to determine the appropriate English level
- Students presenting a valid score of 5.5 and above in IELTS or 65-79 in internet based TOEFL (iBT) are exempt from the first part of the placement test and are required to take the other part of the English language program (writing test).
- Students will need to go through Mathematics and IT placements tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption
- Mathematics placements tests will determine whether Basic Mathematics (MATH 10) and Pure Mathematics (MATH 21) can be exempted, or students will be given both or one of them
- IT placement test will determine whether students will require to take the Information Technology foundation course (COSC 10)
Program Structure
Duration: Bachelor’s degree requires about 8 semesters or 4 years
Program delivery: 12-15 credits per normal semester and 6 credits per summer semester
Internship: Placement on a 3-month internship
Courses: Apart from courses closely related to the program, students take general education courses.
| Courses | Credits |
|---|---|
| Core Courses | 36 |
| General Requirements | 15 |
| General Education Requirements | 18 |
| Business electives | 06 |
| Core Business Requirements | 45 |
| Total | 120 |
Digital Marketing & Social Media Management (36 Credits)
| Requirements | Courses | Credits |
|---|---|---|
| Major Requirements Courses | Social Media Marketing | |
| Accounting Data Analytics | ||
| Principles of Auditing | ||
| Financial Crime Investigation | ||
| Graduation Project | 27 | |
| Digital Marketing Analytics | ||
| Digital Marketing | ||
| Consumer Behavior | ||
| Web Design & Content Creation | ||
| Branding | ||
| Market Research | ||
| Introduction to education management | ||
| Principles of leadership | ||
| Major Electives Courses | ||
| Creativity and Innovation | ||
| Digital Communication/Marketing Communication | ||
| Interactive Marketing | 6 | |
| Interactive Marketing | ||
| Digital Customer Relationship Management | ||
| Digital Marketing Strategy | ||
| Graduation Requirements | Graduation Project & Internship | 3 |
Digital Leadership & Management (36 Credits)
| Requirements | Courses | Credits |
|---|---|---|
| Major Requirements Courses | Principles of Leadership | |
| Introduction to Education Management | ||
| Leadership Practices | ||
| Leading Digital Business | ||
| Fundamentals of Executive Education | 27 | |
| Digital Marketing | ||
| Professional Development Planning | ||
| Cross Cultural Effectiveness | ||
| Mobilizing and Influencing People | ||
| Major Electives Courses | ||
| Network opportunities | ||
| Ethics and Responsibility | ||
| Critical Perspectives on Leadership Theory | 6 | |
| Organizational Effectiveness | ||
| Graduation Requirements | Graduation Project & Internship | 3 |
Career Opportunities
Graduates of the Bachelor of Science in Digital Business Management program are well-positioned to pursue diverse career paths in the rapidly evolving digital economy.
They may find opportunities in roles such as:
- Digital Marketing Manager
- E-commerce Specialist
- Data Analyst
- Digital Project Manager
- Business Analyst
- Technology Consultant
- Entrepreneur or Startup Founder
- Supply Chain Analyst
- Information Systems Manager
- Customer Relationship Manager
Ready to take the next step?
Info
Duration: 4 years full-time
Semester Starts: Fall, Spring, Summer I and Summer II.
Fee: 12,300 OMR