Overview
The Bachelor of Science in Business Administration with a dual emphasis in Management and Organizational Behavior and Marketing is a comprehensive undergraduate program that provides students with a strong foundation in business principles, management strategies, and marketing techniques.
This program is designed to equip students with the knowledge and skills necessary to excel in various business roles and adapt to the ever-changing demands of the global marketplace.
The program curriculum combines core business courses with specialized courses in management and organizational behavior as well as marketing.
Students will gain a deep understanding of management theories, principles of organizational behavior, consumer behavior, branding, advertising, market research, and digital marketing strategies.
The dual emphasis allows students to develop expertise in two critical areas of business, enhancing their career prospects and providing them with a competitive edge in the job market.
Admission Criteria
- A recognized general education diploma or its equivalent
- Students joining MCBS must go through an English placement test to determine the appropriate English level
- Students presenting a valid score of 5.5 and above in IELTS or 65-79 in internet based TOEFL (iBT) are exempt from the first part of the placement test and are required to take the other part of the English language program (writing test).
- Students will need to go through Mathematics and IT placements tests to determine their levels of proficiency in these subjects as they are part of the GFP or possible exemption
- Mathematics placements tests will determine whether Basic Mathematics (MATH 10) and Pure Mathematics (MATH 21) can be exempted, or students will be given both or one of them
- IT placement test will determine whether students will require to take the Information Technology foundation course (COSC 10)
Program Structure
Duration: Bachelor’s degree requires about 8 semesters or 4 years
Program delivery: 12-15 credits per normal semester and 6 credits per summer semester
Internship: Placement on a 3-month internship
Courses: Apart from courses closely related to the program, students take general education courses.
| Courses | Credits |
|---|---|
| Core Requirements for Dual Emphasis (MOB) | 15 |
| Core Requirements for Dual Emphasis (Marketing) | 15 |
| Communication skills | 09 |
| Humanities | 12 |
| Social Sciences | 18 |
| Mathematics and Computer Science | 09 |
| Natural Sciences | 03 |
| Non-Business Electives | 09 |
| General Business requirements | 33 |
| Total | 123 |
Core Courses for Dual Emphasis - MOB (15 Credits)
| Course Code | Course Name | Credits |
|---|---|---|
| MAN 309 | Human Resource Management | 3 |
| MAN 311 | Advanced Management and Organizational Behavior | 3 |
| MAN 317 | International Management | 3 |
| MAN 319 | Employee Training & Development | 3 |
| MAN 392 | Entrepreneurship / Small Business Management | 3 |
Core Courses for Dual Emphasis - Marketing (15 Credits)
| Course Code | Course Name | Credits |
|---|---|---|
| MAR 270 | Management of Promotion | 3 |
| MAR 275 | Marketing Research | 3 |
| MAR 301 | Consumer Behavior | 3 |
| MAR 315 | Marketing Management | 3 |
| MAR 316 | International Marketing | 3 |
Career Opportunities
Graduates of this program are well-prepared for a wide range of career opportunities in various industries.
They may pursue roles such as:
- Marketing Manager
- Brand Manager
- Advertising Executive
- Sales Manager
- Human Resources Manager
- Business Development Manager
- Market Research Analyst
- Retail Manager
- Project Manager
- Entrepreneur
Additionally, the program provides a solid foundation for students who wish to pursue advanced degrees in business, such as an MBA or specialized master's programs in marketing, management, or organizational behavior.
Ready to take the next step?
Info
Duration: 4 years full-time
Semester Starts: Fall, Spring, Summer I and Summer II.
Fee: 11,508 OMR